15 September 2008

2010: The Year of the Target Baseball Field.

There is way too much bullseye in these two towns. What about Minneapolis and St. Paul invite so much salacious corporate groping? Squeal like pigs, baseball fans.


Now I realize that the above could be read as a "morbid, critical interest" into the base motivation of corporate sponsorship, but at least let this help you consider and remember the corporate branding machines (I mean marketing departments) that are out there to stamp their brand on anything that will carry their brand forward in an innocuous, fuzzy way (in this case America's national pastime) and further the culture of cheap, mindless, and ultimately detrimental consumerism that exists so strongly here in this country (what Target wants to be America's national pastime.)

"MINNEAPOLIS-ST. PAUL, MN – Target Corporation (NYSE:TGT) and the Minnesota Twins today announced that they have reached an agreement in principle on an exclusive 25-year partnership that includes the naming rights for Target Field, the new world-class home of the Twins scheduled to open in 2010. Beyond Target Field, Target and the Twins also will collaborate on the design of Target Plaza – a pedestrian bridge and public gathering space connecting Target Field to downtown Minneapolis. The Minnesota Ballpark Authority, the public owner of the facility, will oversee the design, construction and operation of the new ballpark and plaza. Financial terms were not released."